Monday, 24 November 2014

Personal Impressions

So our lucky 'Project Ideya' has gone through some brutal, and quite honestly, much needed simplification techniques, reassessments and re-thinks but we've finally settled on a solid idea. After some much needed down-time with Liam after our Formative Assessments with Mike, we decided to drastically narrow down our idea to it's core and focus on simply displaying our abilities in NUKE and After Effects. A simple less-than-thirty-second-shot idea that will get everything we need to show for submission visually demonstrated and represented.... simple and by the books.

The problem I personally find with this approach is that it is very soulless and bare-bones. There's hardly any creativity in our idea now, we're only doing it for the grade at the end of the Unit. We started out with such a keen and inspired idea, albeit ambitious, but to be perfectly honest I'd rather shoot high and miss than play it safe and have to produce something mindlessly and heartlessly like we're doing now. Perhaps I digress, and maybe it's just the way I feel at this point in time, but Im not at all enjoying this Unit anymore as of the Formatives... all soul has gone. This is no longer learning for me. It's following instructions. It's not Art anymore... it's labour.    

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